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    NOMINATIONS ARE NOW OPEN!


    STANDARD DEADLINE: OCTOBER 9, 2025




    ENTER NOW

    ABOUT THE McKNIGHT'S PINNACLE AWARDS

    McKnight’s is proud to announce our 4th Annual Pinnacle Awards. This distinguished program celebrates industry veterans who are setting the standard, driving change, providing guidance, and inspiring us all. Eligible nominees are individuals with 20 or more years of experience who continue to demonstrate excellence and leadership in the field. Whether it’s a boss, colleague, mentor, or friend, we encourage you to nominate a deserving individual for one of McKnight’s most prestigious achievement awards. Multiple honorees will be recognized in each category. "The 4th Annual Pinnacle Awards program is back and better than ever. Honoring the star veterans among us has proven very popular, and with good reason. Some are the biggest names in the sector, but definitely not all of them are. There are many great professionals very worthy of this highest award, and once again we look forward to celebrating them and recognizing heir outstanding work." John O'Connor, McKnight's VP and Associate Publisher

    CHECK OUT THE PREVIOUS HONOREES

    2025 HONOREES

    CATEGORY DETAILS

    WHICH AWARDS TRACK IS THE BEST FIR FOR THIS NOMINEE (PICK1):

    • Skilled nursing 
    • Senior living (independent living, assisted living, memory care and/or continuing care retirement/life plan community) 
    • Home care / home health / hospice (for profit and nonprofit)
    • Industry ally
    • Marketplace Influencer

    Which award category is the best fit for this nominee (pick 1):

    Setting the Standard Award

    For leading by example while compiling impressive results 

    Agent of Change Award

    For driving change and innovation, either within the organization or across the field

    Inspiration Award

    For inspiring the rest of us

    Thought Leader Award

    For offering bar-raising guidance and insight, whether as a provider, academic researcher or other worthy field

    Unsung Hero Award

    For positively influencing an organization or the field from behind the scenes with a positive attitude, a willingness to help in whatever capacity necessary and a commitment to excellence 

    Industry Ally Award

    (Must be aligned with Industry Ally track)

    Elected official, high-level government administrator, trade group member, analyst, influential academic or researcher, other thought leader, etc.

    Marketplace Influencer Award

    Individual at a vendor whose unique contributions have helped
      move the sector forward

    *Vendors are eligible to enter this category ONLY

    ENTRY REQUIREMENTS

    McKnight’s is proud to announce our 4th Annual Pinnacle Awards. This distinguished program celebrates industry veterans who are setting the standard, driving change, providing guidance, and inspiring us all. Eligible nominees are individuals with 20 or more years of experience who continue to demonstrate excellence and leadership in the field. Whether it’s a boss, colleague, mentor, or friend, we encourage you to nominate a deserving individual for one of McKnight’s most prestigious achievement awards. Multiple honorees will be recognized in each category. "The 4th Annual Pinnacle Awards program is back and better than ever. Honoring the star veterans among us has proven very popular, and with good reason. Some are the biggest names in the sector, but definitely not all of them are. There are many great professionals very worthy of this highest award, and once again we look forward to celebrating them and recognizing heir outstanding work." John O'Connor, McKnight's VP and Associate Publisher

    QUESTIONS

    QUESTIONS ABOUT THE EVENT? 

    _______________________________________________

    Jackie McCreadie

    Senior Event Manager

    jackie.testa@haymarketmedia.com

    QUESTIONS ABOUT SPONSORHIP? 

    _______________________________________________


    Ginger Crawford

    Senior Manager, Business Development

    ginger.crawford@mcknights.com


     

    Robin Broomer

    Senior Manager, Business Development

    robin.broomer@mcknights.com

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