ENTRY DETAILS

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Standard Nomination Fee: $295

Extended Nomination Fee: $350

*all entries submitted after October 9 will incur a $55 late fee

ENTRY DEADLINES

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Standard Nomination Deadline: October 9, 2025 

Extended Nomination Deadline: October 31, 2025 

Don’t miss the biggest McKnight’s Pinnacle Awards event to date! Click below to secure your tickets now.

On the agenda: 

- Executive-led panel discussions

- Networking opportunities

- Cocktail hour 

- *Dinner and awards ceremony

Location/Venue: Edison Rooftop, Edison Rooftop, 223 W 46th St, New York, NY 10036 

*Guests will enjoy a banquet-style dinner with inclusive menu options to accommodate a variety of dietary preferences (Kosher, vegan, allergies, etc.). 

WHICH AWARDS TRACK IS THE BEST FIT FOR THIS NOMINEE (PICK 1):

• Skilled nursing 
• Senior living (independent living, assisted living, memory care and/or continuing care retirement/life plan community) 
• Home care / home health / hospice (for profit and nonprofit)
• Industry ally
• Marketplace Influencer

Setting the Standard Award

For leading by example while compiling impressive results 

Agent of Change Award

For driving change and innovation, either within the organization or across the field

Inspiration Award

For inspiring the rest of us

Thought Leader Award

For offering bar-raising guidance and insight, whether as a provider, academic researcher or other worthy field

Unsung Hero Award

For positively influencing an organization or the field from behind the scenes with a positive attitude, a willingness to help in whatever capacity necessary and a commitment to excellence 

Industry Ally Award

(Must be aligned with Industry Ally track)

Elected official, high-level government administrator, trade group member, analyst, influential academic or researcher, other thought leader, etc.

Marketplace Influencer Award

Individual at a vendor whose unique contributions have helped
  move the sector forward

*Vendors are eligible to enter this category ONLY

- Nominations may be submitted by a peer, colleague, friend or the nominee themselves.

- All nominees should be actively involved in the field.

- Vendors are only eligible to enter into the Marketplace Influencer Award category. Any entries in the other categories will be disqualified.

- Each entry must be submitted online. Once all entry information is prepared, entries can be submitted through the online submission portal. All entries must be submitted and paid for online. You may input your entry information and save as a draft to return at a later date to finalize or submit payment. Credit cards accepted include Visa, Mastercard and American Express. Entries that are not paid for prior to judging will not be considered.

- McKnight’s reserves the right to publish information and photos submitted for nomination if the individual is chosen as a Pinnacle honoree. If any information in your nomination must be kept confidential, please use the Confidential Information section on the nomination form, and then only the McKnight’s editorial team will see it.

- All nomination forms must be submitted with a high-quality headshot of the nominee. All headshots should be color, at least 300 dpi and, preferably, professionally shot. Images should be no smaller than 3” by 3”. File size should not be less than 300 KB.

The 2026 McKnight’s Pinnacle Awards is set to be the largest in-person event in program history. Don’t miss the opportunity to showcase your brand at the ‘Pinnacle’ of industry programs. 

Let us curate the right package for you – Contact mcksales@mcknights.com to get started!

QUESTIONS ABOUT THE EVENT? 

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Jackie McCreadie

Senior Event Manager

jackie.testa@haymarketmedia.com

QUESTIONS ABOUT SPONSORHIP? 

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Ginger Crawford

Senior Manager, Business Development

ginger.crawford@mcknights.com

Robin Broomer

Senior Manager, Business Development

robin.broomer@mcknights.com